How fast is your provider?

With their newest streaming only plans, it is in Netflix’s interest to ensure that the service can actually deliver as promised. And if you’re streaming tons of content into people’s homes then you will get great insight into the actual capacity that subscribers are able to sustain to their homes.

Recently, on the Netflix tech blog, they published Netflix performance on the top USA networks. The performance of the networks group into three main clusters, an unsurprising finding when you think about how the service is delivered.

The first is the cable companies who have a nice “fat” pipe into your house. Charter leads the pack closely followed by Comcast and Time Warner. Cox, Suddenlink, Cablevision and Cable One round out the pack.

The next group down is led by the Mobile Phone Operators, Verizon and AT&T with their fiber services followed by what appears to be a pack of DSL based providers (Embarq, Windstream and Qwest).

The last group is the only one that provides a bit of a surprise with Clearwire running at about half the speed of Comcast. Not a great advert for their much vaunted 4G WiMax network but it is the only wireless service on the list so is affected by things like distance from towers, phases of the moon and sunspot activity. Ok, so phases of the moon and sunspots don’t’ really effect bandwidth (but it sounded good).


Apps for timewasters?

Apps are for timewasters?

Looking through the lists of free apps, the top 10 generally are what you would expect with YouTube, Adobe, Netflix, eBay and Facebook all knocking around the most downloaded list. What is more interesting is the top 10 paid app list. Even though the amounts are nominal, it is still a considered purchase. While the names may change, the subject matter is pretty constant. Games and timewasters (or timekillers depending on how you view the world) crowd out any serious business contenders. Angry Birds, Bejeweled, Tap Tap Revenge and iFart seem to be where we want to spend our valuable money and time.

So how much time is that exactly? A recent presentation by Mary Meeker showed that 60% of activity on Smartphones is beyond the traditional communication functions (SMS, Email and Voice Calls) you would expect on a mobile device. This 60% of time is made up of Web browsing/Web apps/Social/Games etc.

Before you get upset at the state of society and humanity, spending all their time on frivolous pursuits, remember that like with the internet, this is just the first wave of development where usage is more novelty based. It took time for the internet to become regarded a serious business tool.

Last week it was announced that Smartphones are outselling PCs and with the fast rise of tablets (over 100 tablets were unveiled at CES 2011) we will see rapid enterprise take-up because of their useful form factor. Microsoft still makes most of its profit selling software to the enterprise and with iPad and Android adoption threatening that revenue stream you can see why their Nokia deal made sense. Bloomberg reported that the RIM Playbook will run Android apps demonstrating they clearly see the same threat. And just the other day it was announced that Motorola have announced the acquisition of Three Laws Mobile who provide security management solutions for enterprise customers with Android devices and Samsung are working with Sybase and Cisco to ensure that their tablets are more enterprise friendly.

You can bet there is a lot more going on than is being reported. Roll on Wave 2!


The Big Mobile Revolution

The Big Mobile Revolution

It has been well reported that, in a brief guest article for the Harvard Business Review entitled “preparing for the big mobile revolution” Google CEO Eric Schmidt laid out three priorities for the company: focusing on developing fast LTE networks; pushing the development of NFC-based “mobile money” and, increasing the availability of inexpensive smartphones in the poorest parts of the world.
This blog has a post on NFC in the works as it seems all the players are working on an NFC strategy.

But, it isn’t quite clear from the article how Google will help with LTE development unless they commit to building out a competitive network to the operators. We need some more information guys!
However, Schmidt’s vision of “literally a billion people getting inexpensive, browser-based touchscreen phones over the next few years.” is pretty achievable. And he can comfortably say that because Android is at the forefront of that drive because the software is free.

The LG’s Optimus line has already made Android more affordable for smartphone buyers on a limited budget and analysts are predicting Android phones will sell at unsubsidized prices under $100 in the US. This is a good start but the really interesting stuff is happening in India and China where the markets are significantly bigger.

Huawei Technologies and ZTE Corp are rolling out Google-powered phones that could be sold by carriers for an unsubsidized cost of as little as $50. And in case you doubt the ability of these companies to step up, it was just announced by IDC that ZTE just got the world’s No. 4 handset spot in the fourth quarter, pushing Apple down to No. 5 and RIM out of the list of top five handset makers altogether.

Indian manufacturer Intex says that it’ll have an Android based handset on the market next month for around $120. That includes a touchscreen and a 3.2 megapixel camera.

Cheap (and soon to be cheaper) prices combined with the potential market size of just those two countries quickly demonstrates how Google’s confidence is not misplaced. Now, about the LTE claim…


Where now Apple?

Where now Apple?

With so much buzz last week about the iPhone coming to Verizon, the press seems to have forgotten the fact that Apple are excellent marketers and this launch marks a key point in the iPhone lifecycle to go mass market. And going mass market is a pretty good indication that a product has reached the latter stages of its lifecycle. Although the iPhone 5 is slated for release later this year and all industry buzz is pointing to a completely redesigned handset, it will likely not be the quantum leap forward that made the iPhone the unbelievable category killer (or creator) that it is currently. Rather, it will be an update of what is a great but ageing product.

The iPad is also an excellent product.  And with the iPad 2 approximately 30 days out it remains to be seen if Apple will support that launch with a similar mass market strategy – bringing it to both AT&T and Verizon’s networks (they seem likely to do so). The “tablet” market is making inroads with many new and some very strong products recently launched or in the final stages of development, including Asus Eee Pads and Slates;  the LG Slate; BlackBerry Playbook; Samsung Galaxy Tab;  Dell Streak; Motorola Xoom and many others.  And while earlier this week it appeared that the Samsung Galaxy Tab had made great inroads in taking market share from Apple, revised indications now seem to reverse such gains with Apple maintaining over 90% of the market.

To remain ahead, not only in the market place, but in consumers eyes as the consumer products innovator, Apple really needs to redefine another market fundamentally in the way they did with Smartphones and online music.  Interestingly, the WSJ published an article today entitled Are Apple’s best years over. The author opines “I see only one problem: I’m not sure what worlds are left for Apple to conquer.”

I believe their most recent foray and relaunch of Apple TV will be their next primary focus.  Apple TV will move from the proverbial “hobby” that Steve Jobs has said it occupied up until recently into a very consumer forward platform delivering significant revenue to Apple.  I’ve blogged before, a long time ago, about consumers not needing cable companies as their content provider and the improvement and model behind Apple TV will likely accelerate this need.  I believe Apple TV will be viewed in a few years much like iTunes is viewed now – the preeminent source for video content (like iTunes is the source for music).  I’ll publish more on this topic in the future.

Let’s hope that the Apple team have at least few more great ideas in the wings. It certainly makes the industry and our tech lives more interesting.

 

 

 


SmartPhone Privacy – are you ready?

SmartPhone Privacy

Facebook was the most visited site in the US in 2010. Social is clearly big. Or does that just mean we just have an easy way of keeping in touch and communicating with each other? The old adage that consumers drive technology adoption holds true once again. If you look at any successful business, inevitably that company has provided a product or service that fills a need.

With so many people spending an inordinate amount of time (40 million minutes a month) on Facebook, they are starting to actually make some money on advertising. Nothing to justify their silly multiples, but $2b a year isn’t too shabby.

Spending all this time online does mean that scrutiny of our behavior is also on the rise. With so much of our behavior now recordable – especially via Smartphones – we are starting to see a mixed response to tracking. People like relevance but are worried about privacy.

Cookies have been around for ages but advertisers are working with networks to use them more aggressively. Having the products you looked at re-served in ads on other sites is not terribly annoying and only mildly creepy. The FTC has proposed a “do not track option” to block tracking cookies. But clearly getting served relevant ads is way less intrusive than a cold call.

A little more interesting is the debate over the use of a mobile device’s unique identifier (UDID) by third-parties. App makers in co-operation with companies like Flurry get free data on how their app is being used. That is fairly acceptable but Ad Networks are beginning to use this number to build a profile of the phone user for targeted advertising. And you can’t clear the UDID.

But is having your age, gender, UDID and the location of your device available to third parties really a huge issue? If companies find ways of providing a service useful to consumers then we shouldn’t have problems. However, in general, paid advertising tends to drive most of the business models for this kind of data aggregation so I’m not hopeful that we will get much more than slightly relevant ads. If that turns out to be the case then we will definitely see increased Smartphone privacy activism.


January 2011 – SmartPhone Snapshot – It’s Game Time!

It is safe to say that 2010 was the year when smartphones became mainstream. Besides having the ability to be loaded with cool apps and games (Angry Birds anyone?), smartphones really excelled in erasing the walls between communication channels and their associated buckets of contacts. By connecting services like Facebook, Gmail, Twitter (and if you are lucky, Skype) and merging them into a seamless way of interacting, we have started to see the promise of what Ex-Microsoft CTO Ray Ozzie called “ the post-PC era”  where hardware, software and services are all fused together on a connected device. In fact, Facebook recently announced that a third of its 600m members access the service on their mobile phones.

Following the initial push the iPhone gave the sector, smartphones now make up nearly half of all new U.S. mobile device purchases. And the biggest beneficiary of this growth is Google. Devices running Google’s Android mobile operating system accounted for more than two fifths of all smartphones sold in the U.S. between June 2010 and November 2010. Android based phones are being activated at a rate of over 300,000 a day.

Interestingly, the three main players are pretty close in current U.S. consumer market share with Apple’s iOS at 28.6%; Android at 25.8% and BlackBerry at 26.1%. However, with Android’s rapid growth rate it’s a safe bet that Android should take the No. 1 position in the first quarter of this year. RIM’s market share is going to be interesting to watch as although they are still shifting millions of units, OS 6 with the revamped UI is functional and much better than previous iterations, but still lags the rest of the market. The Torch is a good device but from a hardware design standpoint, it just doesn’t score any cool points. RIM needs a device that is going to fire up customers other than die-hard BlackBerry fans.

Apple looks certain to release a CDMA version of the iPhone early this year and AT&T have just announced today that they will be releasing 12 Android devices – so the two main operators will have the full range of devices for their customers. Operator selection is not going to be as much of an impediment to getting the device you want this year so smartphone market share numbers will become more representative.

This sector is pretty exciting and this blog will be publishing regular updates on the winners and losers including how Microsoft is doing with WP7; HP’s progress with WebOS; Samsung’s BADA;  and Nokia who have stumbled really badly in the smartphone market.

 


Pioneering the Socialscape

PIONEERING THE SOCIALSCAPE

The Right Path For Reaching Socialpaths

The successful deployment and exploitation of the social media landscape, perhaps, is a leading motivational force for today’s brand managers. There are available, however, relevant new theories and tools to gain an advantage in this chariot race. Let’s start by euthanizing the over-syllabic namespace “social media landscape” and simply call it the Socialscape.

The Socialscape is a boundless, techno-evolutionary rift inhabited by our target audience: what we are calling the Socialpath – those who chart new territory in the emerging technology space for others to follow. Socialpaths are overtly curious/loyal/stubborn beings with access to more people and more pure information every day. Fortunately for us, they do follow predictable courses through the Socialscape and offer tangible data on how they process the contents of its massive data feedbag.

Info-consumptive traits are fairly new to brand managers, and charting the Socialpath requires way more the skills of Charles Darwin than Stanley Livingstone. Remember the stone age when everyone was still in lust with plain old e-mail and cell phones? Now consider some recent events that ripped through the Socialscape; events available to, observed by and reacted to by countless regular folk:

  • Socialpath wins vacation in Coca-Cola contest. Has trouble collecting. Tweets about it and is quickly compensated. Changes his Facebook avatar to a can of Coke Zero.
  • Twitter’s entire system goes down. Socialpaths suffer tweet-withdrawal and panic before the system is restored at day’s end. Cause of the crash? Some twit in Russia didn’t like the politics of another twit in Soviet Georgia and launches a killer DOS (denial-of-service) attack shuttering Twitter’s single-server operation.
  • Socialpath opens can of Diet Pepsi and ends up drinking an actual dead frog. Pepsi takes a spin/denial posture citing FDA clearance of bottling plant. Bad response; Socialpath blasts the Socialscape with anger toward Pepsi, mounts lawsuit and now everyone is following the case.
  • Citing daily deadtime for commuters traveling the New Haven and Hudson train lines, Cablevision sees gold in spooning with the MTA to provide free WiFi access throughout both routes.
  • Having shoved the ubiquitous iPhone into nearly every pocket(book) in the world, Apple’s star dims as app-jockeys watch concerts get sold out while they wait for TicketMaster to load.

SOCIALSCAPE PHILOSOPHY

Clearly the Socialscape is equal parts wonderful and dangerous; and our target, the Socialpath is an in-demand brand evangelizer. There have never been so many ways for so many people to say so much about your company, brand and products, or even to make an “expert” comparison to your competition.

Marketers need to find out who’s talking about their company or product, what they’re saying, where they’re saying it and gather insights to identify new opportunities. They must be able to seamlessly join the conversation, reward loyal customers and inspire them to spread the word, and quickly address customer concerns in a way that prevents negative backlash. When you understand your customers, it’s easy to speak their language. That starts by listening to what’s being said.

Navigating the Socialscape demands the use of new, breakthrough tools designed to deliver a wide variety of data from deep inside the territory. In the same fashion that tools were developed to track, rank and somewhat evaluate the effectiveness of online advertising, we need a new set of tools to monitor brands in the Socialscape.

The benefits of plotting a well-calculated course through the Socialscape are plentiful. Using such data, for example, can help with product development; creating new or tailored products that represent exactly what a majority of consumers say they want from a brand. It can mean faster, more effective rollouts of special promotions or even entire marketing campaigns. Solid analysis of electronic chatter might lead to new or re-worked applications able to deliver an entirely new customer base. As boundless as the Socialscape itself, the ways in which it can be exploited are virtually limitless. And all of this careful plotting will lead both to new and incremental revenue breakthroughs.
FOUR TOOLS FOR SOCIALSCAPE SUCCESS

When it comes to the right tools for social media success there are four distinct areas you’ll need to address.

  • Brand Monitor: This tool is designed to follow your brand perception in-depth and provide more real-time insight as to its health and social media well-being. Additionally, through trending analysis, we track whether consumers are trumpeting the key messages that your advertising and marketing efforts are trying to deliver.
  • A Product Monitor lets you focus on individual products to track their social media presence with weekly and quarterly updates. Combine this with real-time alerts to keep a close eye on specific trends or issues.
  • An issue management tool should be used to identify and resolve customer care issues and improve the customer experience in ways that can help strengthen your brand. As soon as Brands/Products offer to listen to their customers – people will engage. Be prepared with a good fast-reacting automated/ad hoc response system as well.
  • Competitive analysis: Remember, everything you track about your brand you can track about your competition. Do this to learn their strengths, take advantage of weaknesses and define opportunities to make your brand or product better.

There are many tools in the marketplace today but it’s not about the tool itself, but how it is used to provide analysis. What is important is having a social media tool that enables marketers to follow, monitor and interpret what is being said about client brands – or any brand – in the social media arena. Using a variety of monitoring and analysis tools, services can provide a sophisticated window into how social media participants feel about your brand, your products and your competition.

And we’re just getting started; progressive uses of the Socialscape include the ability to sift through the gene pool and gather rich individual profiles. Profiles that allow for corporate customer segmentations to be applied against individuals in the Socialscape. Additionally, rich trending analysis is now available to quantifiably measure change over time of not only your Socialscape activities, but as noted above, your marketing activities in general.

The bottom-line: It’s not enough to just have a presence in social media. To truly make a brand shine it’s requisite to approach the Socialscape with concise goals and well-defined methodology. Use the tools, engage carefully, react swiftly and get the Socialpath to actually work for you. Then enjoy some of that ultra-rare black ink from a revenue stream based on social media. In fact, I suggest you blog or tweet about it immediately.


Sorrell (and other holding co’s) Need New Bosses

So I read with interest and gentle laughter this story http://tinyurl.com/yld3nsr about Sir Martin Sorrell foretelling that those “companies that win are those that innovate successfully”.

And so it seems those of us who grew up in the big agency environment who screamed, hollered and pounded our fists on the table that digital deserved more attention (10 years ago) were right. There, I’ve said it. We were right.

Sorrell also says during his opening remarks at Ad:Tech that “the people who run agencies tend to be of older vintage”. Well Sir Martin, may I suggest you consider replacing some of those people with more progressive thinkers.

Change is constant. There’s no denying that. And yes, it’s cliche to say, but in the past 10 years look at what technology has done to the advertising/marketing industry. But there’s plenty of progressive thinkers out here leading new marketing partners.

I don’t even like to refer to us as an “agency” – because there’s still an old school perception attached to “agencies”. We’re not just an agency. We’re a technology partner. We’re an analytics and customer insight partner AND we’re a great creative partner. Those core competencies function outside the silos of direct, digital, PR and general advertising. These competencies allow us to understand the consumer and the channels of media/information they consume, the products they consume and why they do so.

There are some great smaller, nimble shops out there like Emerge. They all share one thing in common – the ability and desire to see the landscape and to change accordingly.

L’est we all forget my favorite definition of insanity – “Doing the same things…and expecting different results”. Well Sir Martin, if you’re not getting the results you want, I suggest changing what you’re doing and installing people in your agencies who embrace the world we live in today..not the one we lived in 10 years ago.

Cheers!


SEMA 2009

Welcome to SEMA

So, instead of some of my typical material relating to marketing activity on my blog, I’ll provide a snapshot into one of my personal passions, through a bit of a marketing lens.

As a car enthusiast there is no place better than to be at SEMA. And this year was no different. While it was my first SEMA and I was told the exhibitor list was down significantly from previous years, SEMA still boasted 1600 exhibitors and plenty of industry attendees.

I was the fortunate guest of SEMA, who was conducting a research effort around those who are automotive enthusiasts as well as active social media participants.

From Ford to Foose and Callaway to CyberClean, there was plenty of everything a carburated or fuel injected red-blooded american automotive lover could find. From eco-friendly electronic Progressive Insurance sponsored “vehicles” to 40 inches of truck rising tires – there was more than enough for everyone. And plenty of tired feet covering the 3.2 million square feet of LVCC (mine included).

This year’s theme: Wrap It Up, I’ll Take It (the Fabulous Thunderbird’s remake springs to mind).

Car wraps are becoming a big business. There were wraps designed to change the entire look of a car to wrapping just a panel to look as if it was carbon fiber to wraps (looking more like packing tape) designed to ”protect the car from bugs and the like “ just to transport it” to wraps that effectively serve as an ”invisible bra“ (thankfully no more 80’s style black flapping nose pieces). Wraps were everywhere.

I had seen car wraps before, but was quite surprised that this had grown to become the business it was. Easy enough to understand when you consider the cost discrepancy between a complete custom paint job and a wrap. Wraps can cost anywhere from $1500 – $4000. Still not cheap, but considering the fact that so many of today’s tuners want to personalize their vehicles and that wrapping allows them to change that look at a later time (yes, wraps are removable), it’s a great approach.

The quality of the wraps also continues to improve and i suspect will continue to do so for the next year or so. The process of wrapping a car is no small task and not to be undertaken by the DIY’er on a Saturday afternoon. Doing a single panel is one thing, but a complete car is entirely another. I watched three professionals wrap a Mustang and that took them the better part of a day. As you’ll see, having a second pair of hands was critical to pulling, pinching, cutting and heating the wrap to make the look almost paint like. <a href=”“>Wrapping a Mustang

It’ll be interesting to watch this category within the auto aftermarket industry.

So wraps are great, but not to be forgotten is the fact there are some incredibly talented artists still out there. This clip of some of that work is simply astonishing. <a href=”“>Motorcyle? or Art?

Could wraps for bikes be far behind?

Coming up Next: Camaro – Thou Hast Returned in All Your Glory.


Will Cable companies meet the same fate as Publishers?

I’ve spoken and blogged about “the monetization of community” for nearly three years now.  And with this past month’s continued dire news for the newspaper/publishing industry I’ll wonder aloud if the same could happen to the cable companies in the years to come.

Let’s examine the similarities shall we?

Newspaper/publishing business – it’s built on the subscription model at the consumer of content level.  It’s built on the advertising sales model at the publisher level.  It used to be the primary means of news distribution in this country.  We all know that these organizations, their infrastructure and general business processes were built nearly 50 years ago.  They clearly don’t have the capacity to micro target ads as is required in today’s massively fractured media consumption world.  This is the root cause of their loss of advertising sales revenue.  Additionally, as I wrote about in Adage last month, they continue to fail at adopting new technologies and business approaches to monetize the one thing they have in spades – consumer data.

Cable companies do what newspapers/publishers used to do – deliver content.  Very few of the cable companies actually produce their own content.  Local news shows and the like really aren’t content.  The cable companies are dependent upon the networks to produce content.  Cable companies merely distribute someone else’s content to us.

Enter iTunes and Hulu (and one or two more that will likely come along in the next 18  months).  Now that very same content that was only available to us via Cable, can be had from my laptop, or iPhone or Blackberry.  Who needs the cable companies?

So Comcast, Time Warner, Qwest and others…if you’re listening….better watch this publishing thing carefully.  There’s lessons in it for you.  Or better yet, why don’t you get in front of that curve?  Because when people realize that the only thing they need cable for will be an internet pipe – then you too will see your revenue streams dwindle.  Unless, you act on the greatest asset you continue to miss – your customer data.  It’s all there.  Now let’s use it to make some more money.


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